The more duplicates you have in your database, the more you will be impacted.

In the end, duplicate accounts in Salesforce impact your ability to engage with prospects, personalize communications based on previous interactions, deliver positive experiences for all stakeholders across accounts, and close sales. Duplicate data issues can slow down your sales team across the board. That means that they’ll even have to double-check accounts that actually don’t have a duplicate in the system. When your teams know that you have a duplicate data problem, they will have to add new steps to their workflow to make sure that they have all of the information that they need to engage with an account effectively. Then there is the productivity side of the issue. With a single duplicate, you could be piercing what should be a single source of truth for all of the stakeholders at that company, hurting your chances of closing the sale. Duplicate accounts impact all of the contacts that are associated with those accounts. The same is true for any important account notes that are left by your teams, which means that in the future your teams may miss critical context during conversations and engagements with that account.ĭuplicate accounts can have an even bigger impact, in many cases, than duplicate contacts. The contacts and stakeholders for that organization may be split up between both accounts. Duplicate accounts in Salesforce can be a serious problem for account-based sales and marketing teams.ĭuplicate accounts break your single customer view and can cause confusion among your teams.

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